Family philanthropy answers the question of “what is family philanthropy?” by showing us how families, through shared values and action, prove that giving creates lasting impact.

Family giving has always been an important part of building stronger communities, but in recent years, more people have been asking: What is family philanthropy? At its core, family philanthropy is the collective effort of family members—across generations—to give back to society in ways that reflect shared values, strengthen community ties, and leave a lasting legacy. It is not only about writing checks but also about instilling a culture of responsibility, compassion, and action that resonates through generations.

Dr. Susan Aurelia Gitelson’s Call to Action

In her insightful book Giving Is Not Just for the Very Rich: A How-To Guide for Giving and Philanthropy, Dr. Susan Aurelia Gitelson expands on the idea that giving is not reserved for billionaires and celebrities. Her work makes a timely contribution to understanding what is family philanthropy? by showing how individuals and families of all financial backgrounds can participate meaningfully. Through her research, personal experiences, and numerous examples, Gitelson highlights that true philanthropy is about commitment, creativity, and care, not just wealth.

Her book emphasizes that everyone—from modest households to families of influence—can engage in philanthropy. Gitelson encourages families to think beyond money: mentoring, sharing expertise, supporting schools, promoting arts, or volunteering all count as powerful acts of giving.

Defining Family Philanthropy

So, what is family philanthropy? It is a practice where families, regardless of income, dedicate time, money, and resources to causes that matter deeply to them. This often takes shape through family foundations, donor-advised funds, or informal traditions of charitable giving. It is a unique model of philanthropy because it blends personal values with collective family action, creating opportunities for parents, children, and even grandchildren to engage in discussions about responsibility and generosity.

The Essence of Multigenerational Giving

One of the strongest aspects of family philanthropy is its ability to foster multigenerational giving. It creates an avenue for grandparents to share their values with grandchildren, for parents to model generosity, and for young adults to bring new ideas into charitable strategies. This cycle ensures that the family’s commitment to service and social impact lasts far beyond one lifetime.

When a family embraces philanthropy as a tradition, it becomes part of their legacy. It empowers each generation not only to inherit financial assets but also a deep sense of purpose.

Lessons from Giving Is Not Just for the Very Rich

Dr. Gitelson’s book shows that philanthropic involvement comes in many forms—whether through volunteering, sponsoring educational programs, supporting cultural initiatives, or creating endowments. She emphasizes that every family can make a difference, whether they are establishing family foundations or simply participating in local community service projects.

She also addresses misconceptions about philanthropy. Many believe philanthropy is solely for the wealthy, but Gitelson breaks this myth by showing how everyday families can unite to create meaningful change. She provides strategies for maximizing giving, from pooling family resources to collaborating with local nonprofits.

Her own decades-long involvement with universities, cultural programs, and international projects demonstrates that family philanthropy is not measured by the size of the donation but by the depth of commitment. She shares stories of giving time, expertise, and creativity alongside financial resources.

The Impact of Family Philanthropy

Family philanthropy is not just about charitable giving—it is about cultivating legacy. Families who give together often find that their impact multiplies:

• Strengthening family bonds – Shared projects create meaningful opportunities for family members to work together.
• Promoting values – Young family members learn about empathy, responsibility, and leadership.
• Driving social change – Families can support innovative solutions that have a measurable social impact.
• Creating accountability – A structured approach ensures that funds and efforts are directed toward lasting results.

By engaging in philanthropy, families do more than improve communities—they shape the ethical fabric of society.

Practical Steps for Families

For families curious to begin, here are some steps inspired by Dr. Gitelson’s guidance:

1. Identify shared values – What causes matter to the family? Education, health, environment, or community development?
2. Start small – Even modest acts of giving, such as scholarships or community service, can grow into larger initiatives.
3. Choose a giving structure – Options range from informal family giving traditions to structured family foundations.
4. Involve every generation – Encourage children and grandchildren to participate in decision-making.
5. Evaluate impact – Following Gitelson’s advice, families should measure results to ensure resources are used effectively.

Why Family Philanthropy Matters Today

In a world facing pressing challenges—from climate change to inequality—families play a vital role in filling gaps that governments and large institutions cannot always reach. More importantly, the ripple effect of family philanthropy builds compassionate communities where generosity becomes a shared cultural value.

Families do not need vast fortunes to make a difference. As Gitelson stresses, giving is an act of meaning, joy, and empowerment. By asking ourselves, what is family philanthropy? We realize it is about making intentional choices that improve lives while enriching our own.

Expanding Horizons: Family Philanthropy and Society

When families engage in philanthropy, the benefits extend far beyond individual impact. Society gains from diverse perspectives and collaborative problem-solving. A family supporting literacy programs, for example, may inspire others to support similar causes, leading to systemic improvements.

Additionally, philanthropy can inspire innovation. Families sometimes fund experimental solutions—like new approaches to clean water access or education reform—that larger institutions hesitate to try. The result is a ripple effect of creativity and progress.

Another dimension is legacy. Families that prioritize giving are remembered not only for wealth but for the change they helped create. This long-term impact ensures that family philanthropy outlives any single generation.

Speaking of legacies, Dr. Gitelson supports Uplift San Diego to help provide support to the homeless. When you purchase Giving is Not Just for the Very Rich, 100% of the proceeds go to the people supported by the charitable organization. Let us help the Golden One share the book with purpose and show how to have a meaningful life.

Order a copy of Giving is Not Just for the Very Rich today!

A Broader Perspective on Giving

Family philanthropy is also about sustainability and foresight. Whether families are choosing to donate through community initiatives, fund scholarships, or create endowments, the essence lies in ensuring that giving continues to grow.

For those who want to learn more about family philanthropy, resources like Gitelson’s book serve as roadmaps to thoughtful, impactful action.