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Giving Is Not Just for the Very Rich

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Home » philanthropy organizations » Blue Sea Philanthropy: A Simple Guide to Giving that Helps Our Ocean—and Our Communities

Blue Sea Philanthropy: A Simple Guide to Giving that Helps Our Ocean—and Our Communities

by | Aug 27, 2025

Blue sea philanthropy is a friendly way to talk about giving that supports the ocean and the people who depend on it. In everyday words, it means: let’s care for the sea, so it can keep caring for us. This guide explains what it is, why it matters, and how you can take action today—even on a small budget.

Quick take: The ocean covers most of our planet but receives less than 1% of global philanthropic funding. Your gift, time, or voice can make a real difference. Our Shared Seas

What does “blue sea philanthropy” mean?

  • The big idea (common use): Giving to protect oceans, coasts, rivers, and the people whose lives and jobs depend on healthy water.
  • A name you might see: There’s also a Blue Sea Foundation / Blue Sea Philanthropy USA—a registered charity that runs peer-to-peer fundraising events (like walks and bike rides) to help local nonprofits raise money. Their events help many causes, not only ocean causes.

Both meanings matter: one is a cause (ocean giving), the other is an organization (a charity that helps other charities fundraise). Keep that in mind when you search online.

Why should I care?

Healthy oceans give us food, jobs, medicine, and even help control our climate. Yet ocean giving is small compared to the need.

By the numbers:

  • Philanthropic funding for marine conservation doubled from $430M (2010) to $1.0B (2022). Good news—but still small compared to other causes. Our Shared Seas+1
  • Adding government aid and NGO fundraising, total ocean conservation funding is about $3.3B a year. Our Shared Seas
  • To protect 30% of the ocean by 2030 (“30×30”), experts estimate we need $9–$12B each year—many times more than current spending. Our Shared SeasPhilanthropy News Digest
  • The ocean economy is huge and touches many industries; better tracking and investment help leaders make smarter choices. OECD+1

What this means for you: every dollar, share, or hour you give matters because the gap is big and growing.

Who does this kind of work?

Here are two helpful “lenses”:

  1. Ocean-first groups
    • Marine conservation NGOs, community fishers’ groups, coral reef and mangrove projects, ocean research, and policy work that fights overfishing and plastic pollution.
    • Philanthropy toward these efforts is rising, but it’s still less than 1% of all global giving—so your support is powerful. Our Shared Seas
  2. Peer-to-peer fundraising groups (example)
    • Blue Sea Foundation / Blue Sea Philanthropy USA runs national events like the Coldest Night of the Year, helping local charities raise funds with $0 upfront costs. This model grows donors and keeps net proceeds in local communities. Blue Sea+1Coldest Night of the Year

How to start giving (simple steps)

Step 1: Pick a focus
Choose one small, clear goal. Examples: “help coral reefs,” “support small-scale fishers,” “stop ocean plastic,” or “fund ocean science in schools.”

Step 2: Choose a way to help

  • Donate (one-time or monthly).
  • Fundraise with friends (walks, rides, birthdays). Peer-to-peer events can raise meaningful amounts for local nonprofits. Blue Sea
  • Volunteer (beach cleanups, youth science clubs).
  • Advocate (share facts online, call local leaders, support 30×30). Our Shared Seas

Step 3: Check the charity

  • Look for a clear mission, impact stories, and transparent finances.
  • In the U.S., confirm nonprofit status (EIN) and check neutral profiles (e.g., Charity Navigator). For Blue Sea Philanthropy USA, the Charity Navigator listing shows the organization and EIN. Charity Navigator

Step 4: Make it a habit
Small monthly gifts or recurring volunteering add up over time.

Smart giving ideas you can use today

  • $10/month pledge: Join a monthly donor club for a marine NGO you trust.
  • “Birthday for the ocean”: Ask friends to give instead of gifts; share a short story on why you care.
  • Workplace match: Many companies match donations—double your impact with one form.
  • Community event: Team up with a local charity to host a walk or ride. Peer-to-peer events bring in new donors and sponsors while building local pride. Blue Sea
  • Learn & share one fact a week: For example, “Ocean giving is less than 1% of global philanthropy.” Post it with a link to a credible source. Our Shared Seas

What kinds of projects can my gift support?

  • Science & Data: Better maps, monitoring, and research (historically the top slice of ocean philanthropy). Our Shared Seas
  • Fisheries & Food: Support for small-scale fishers, fair markets, and transparency that reduces illegal fishing. Our Shared Seas
  • Protected Areas: Creating and caring for Marine Protected Areas; this fund stream nearly tripled to $122M in 2022, but it needs much more to hit 30×30. Our Shared Seas
  • Ocean-Climate Solutions: Natural carbon stores (like mangroves), clean shipping, offshore wind, and innovation fields that are gaining momentum. Our Shared Seas

A quick, friendly checklist

Before you give:

  1. Is the mission clear and simple?
  2. Do they share real results (photos, data, stories)?
  3. Is the nonprofit registered (and easy to verify)? Charity Navigator
  4. Can I make a small monthly gift or help fundraise?

If you can say “yes” to at least three, you’re ready.

Common mistakes to avoid

  • Mixing up names and causes. “Blue sea philanthropy” can mean ocean giving or a charity named Blue Sea. Check which one the site or article is talking about. Blue SeaColdest Night of the Year
  • Waiting for the perfect moment. Small, steady action beats big, someday plans.
  • Skipping verification. Always look for registrations, EINs, and transparent reporting. Charity Navigator

FAQs

1) Is “blue sea philanthropy” only about oceans?
Usually yes—it means giving for ocean and water health. But you may also see Blue Sea Foundation/Blue Sea Philanthropy USA, which is a charity that helps other nonprofits raise money through events for many causes. Blue SeaColdest Night of the Year

2) Why does ocean giving need help?
Because oceans get less than 1% of all global philanthropic dollars—even though they cover about 70% of Earth and support food, jobs, and climate. Our Shared Seas

3) How much money would “enough” look like?
To protect 30% of the ocean by 2030, experts estimate $9–$12B per year is needed—far more than current giving. Our Shared SeasPhilanthropy News Digest

4) Is giving growing?
Yes. Philanthropic funding for marine conservation doubled from $430M (2010) to $1.0B (2022). That’s progress worth building on. Our Shared Seas

5) I can’t give much. Does it help?
Yes. Monthly $5–$10 gifts add up, and peer-to-peer events often bring in new donors and sponsors that keep giving. Blue Sea

6) Where can I find trusted data about ocean funding?
Our Shared Seas publishes clear, regular reports that track ocean funding trends and gaps. Our Shared Seas

7) Do big donors support ocean work too?
Yes—some well-known philanthropies and individuals have made sizable gifts, and the number of large funders (giving $5M+/year) has risen over time. Our Shared Seas

8) How do peer-to-peer events fit in?
They are a proven way for local nonprofits to raise money and engage new donors with $0 upfront costs under the Blue Sea model. Blue Sea

A friendly, human plan you can copy today

This week

  • Pick one ocean issue you care about.
  • Choose one credible group and set a $5–$20 monthly gift.

This month

  • Start or join a small fundraiser (walk, ride, birthday).
  • Post one ocean fact with a source link to your social media. Our Shared Seas

This year

  • Watch for 30×30 news and ask your local leaders to support strong marine protections. Our Shared Seas

Final encouragement

You don’t need to be rich to be generous. Blue sea philanthropy is simply people like us, caring for water and the life it sustains—one small step, one shared post, one monthly gift at a time. When we act together, we make waves.

Sources for the statistics used above

  • Our Shared Seas — Funding Trends 2023: ocean giving doubled to $1.0B (2022), <1% of global philanthropy, and funding needs for 30×30. Also shows $3.3B when including government aid and NGO non-foundation funds. Our Shared Seas+1
  • Philanthropy News Digest — Marine Area-Based Conservation: annual philanthropic need for 30×30 estimated at $9–$12B. Philanthropy News Digest
  • OECD — Ocean Economy: why tracking the ocean economy matters for smart decisions and investment. OECD+1
  • Blue Sea Foundation / Blue Sea Philanthropy USA: example of peer-to-peer events helping local charities; U.S. CNOY operated by Blue Sea Philanthropy USA (EIN 47-3541807). Blue Sea+1Coldest Night of the Year
  • Charity Navigator — Blue Sea Philanthropy USA: organization listing and EIN reference. Charity Navigator

Short glossary

  • 30×30: A global goal to protect 30% of land and sea by 2030. Our Shared Seas
  • Peer-to-peer fundraising: People ask friends and family to give, often tied to a walk, ride, or challenge.
Dr. Susan Aurelia Gitelson

Dr. Susan Aurelia Gitelson

Dr. Susan Aurelia Gitelson, PhD, is an author, philanthropist, and consultant with 40+ years in international relations. She wrote Giving is Not Just for the Very Rich (2024) and has held roles as a professor and organizational leader, advocating for inclusive philanthropy and empowering all to give. Follow me on Facebook, Twitter, Linkedin, Instagram.
Book cover: Giving Is Not Just For The Very Rich by Dr. Susan Aurelia Gitelson

A How-to Guide for Giving & Philanthropy

Giving Is Not Just
for the Very Rich

By Dr. Susan Aurelia Gitelson

Practical, real-world ways to make a difference—at any budget. Learn simple steps, tools, and ideas you can use this week to turn generosity into impact.

  • Foreword by Robert M. Morgenthau
  • Perfect for individuals, families & clubs
  • Actionable checklists inside

Giving Is Not Just For The Very Rich” by Dr. Susan Aurelia Gitelson is an inspiring, practical guide offering creative ideas for meaningful philanthropy, fostering connection, purpose, and joy through giving

A How-to Guide for Giving and Philanthropy

Understanding Philanthropy

Practical Ways to Give

Strategic Giving & Long-Term Impact

Giving by Demographics or Role

Overcoming Barriers to Giving

Legal, Financial & Ethical Aspects

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